Our Mission
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Timeline
Creation of Prestige Chronos
January 2022
Initial idea
The 2 founders, both passionate about watchmaking and design, had an idea to create their own watch brand. They identified a niche in the market for high-quality watches with elegant and contemporary designs at an affordable price.
February 2022 - July 2022
Research and development
The founders begin by conducting a thorough market study to understand consumer trends and needs. They also search for high-quality watch component suppliers and designers to develop unique watch concepts. During this phase, prototypes are created and tested to ensure the watches' quality and functionality.
August 2022 - October 2022
Tests and Adjustments
Fabrication of functional prototypes using selected Seiko movements and custom components. Extensive testing of prototypes to evaluate accuracy, water resistance, and durability. Gathering feedback from watch connoisseurs and potential enthusiasts to guide design adjustments.
November 2022 - March 2023
Production preparation
Development of detailed technical specifications for each watch component, including cases, dials, hands, and straps. Selection of suppliers for high-quality materials, with an emphasis on Swiss origin to ensure authenticity. Establishment of partnerships with local artisans for the manufacturing of customized components, such as enamel dials or gold cases.
April 2023 - July 2023
Manufacturing and production
Establishment of the production workshop in Switzerland, equipped with the necessary tooling for precise watch assembly. Supplier partnerships are established and mass production of watches begins. Quality controls are implemented at each stage of manufacturing to ensure compliance with the company's high standards.
August 2023 - November 2023
Brand and product design
The brand is officially named, and the marketing strategy is developed, emphasizing values of quality, craftsmanship, and style. The final watch designs are selected, taking into account market test feedback and current trends.
December 2023 - March 2024
Launch and Marketing
Organizing a launch event to present the brand and products. Developing a marketing strategy to promote artisanal watches, highlighting their Swiss craftsmanship and the use of high-quality Seiko movements. Launching an e-commerce website and utilizing social media to reach potential customers.